Affiliate Program

Partner with King J and turn your audience into a reliable revenue stream. Our affiliate programme is built for publishers, streamers, affiliates and marketing partners who want a straightforward, transparent way to promote an online casino and sportsbook. We work closely with our partners to provide practical commercial terms, clear reporting and ongoing support so you can focus on growth.

Programme purpose

We created this programme to reward partners for driving valuable, compliant traffic. The aim is simple - provide a fair route for affiliates to monetise channels while ensuring players see accurate, responsibly presented offers. Whether you run a comparison site, a streaming channel or paid marketing campaigns, our framework is designed to be adaptable and straightforward.

Partnership benefits

Partners receive tailored support and access to materials that make promotion easy. Benefits include a dedicated contact for commercial and operational queries, flexible promotional assets, and guided onboarding so you can set up campaigns quickly. We also offer periodic partner updates with best-practice advice and creative refreshes to keep conversion rates healthy.

Commission structure

We provide flexible commercial models to suit different traffic types - revenue-share, CPA-style and hybrid options are available. Specific rates and eligibility depend on your traffic quality and volume. All commercial proposals are agreed up front and reviewed regularly to reflect performance and mutual growth objectives. Monthly reconciliation and straightforward invoicing keep payments predictable.

Tracking and reporting

Transparency is a priority. Our partner portal delivers up-to-date reports on clicks, registrations and verified conversions, plus downloadable statements for reconciliation. We reconcile affiliate activity to ensure accurate commissions and maintain a clear audit trail for all partner payments. If something looks off, our team will investigate promptly and share findings.

Marketing tools and support

You’ll get a library of approved creative assets, landing-page templates and tracking links to help you launch quickly. Creatives are supplied in standard web formats and updated to match seasonal campaigns. We also offer campaign guidance on messaging and audience targeting to help you comply with UK advertising standards while maximising engagement.

Account management

Every active partner is assigned an account contact who handles promos, tracking questions and commercial reviews. For new partners we provide a short onboarding checklist to ensure links, creatives and reporting are set up correctly.

Long-term cooperation

We’re looking for long-term partners who value clarity and steady growth. Join KingJ’s affiliate programme to access practical tools, honest reporting and a cooperative approach to commercial terms. Get in touch to discuss how we can build a lasting partnership.